Branding & design
Packaging design
Artworking
about this project
In 2021 we worked with Genius on a bold rebrand. A new logo and visual style to better represent the product and brand direction.
Phase 1 was focused on the main brand lockup, messaging and iconography to better communicate the benefits of Genius bread.
Next up we created a series of textured, lively yet natural patterns and colour palettes to improve the 'foodyiness' and product differentiation.
For product-specific information we created a set of robust rules and a logical hierarchy that improved clarity for the consumer.
Project Milestones
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Research
Full assesment of 10 years of brand evolution & pack design
4 weeks
Design
Concepts, colours, type, textures and hierarchy
8 weeks
Artworking
20+ packs, designed, visualised and all assets finalised
8 weeks
Production
Files readied for print, liaise with repro and printers
3 weerks
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