Branding & design

Packaging design

Artworking

about this project

In 2021 we worked with Genius on a bold rebrand. A new logo and visual style to better represent the product and brand direction.

Phase 1 was focused on the main brand lockup, messaging and iconography to better communicate the benefits of Genius bread.

Next up we created a series of textured, lively yet natural patterns and colour palettes to improve the 'foodyiness' and product differentiation.

For product-specific information we created a set of robust rules and a logical hierarchy that improved clarity for the consumer.

Research

Full assesment of 10 years of brand evolution & pack design

4 weeks

Design

Concepts, colours, type, textures and hierarchy

8 weeks

Artworking

20+ packs, designed, visualised and all assets finalised

8 weeks

Production

Files readied for print, liaise with repro and printers

3 weerks

See the packs