Branding & design
Packaging design
Artworking
about this project
Having worked with Genius for almost 9 years, evolving the brand, designing packs, often in collaboration with big agencies, it was time for a major rebrand in 2022.
Project Milestones
Research
Full assesment of 10 years of brand evolution & pack design
4 weeks
Design
Concepts, colours, type, textures and hierarchy
5 weeks
Artworking
20+ packs, designed, visualised and all assets finalised
8 weeks
Production
Files readied for print, liaise with repro and printers
3 weerks