Branding & design

Packaging design

Artworking

about this project

Having worked with Genius for almost 9 years, evolving the brand, designing packs, often in collaboration with big agencies, it was time for a major rebrand in 2022.

The goal was to restore visual authenticity, clarify the benefits of Genius bread and improve the foody, natural look of the range.

Each SKU was identified with a market appropriate colour palette and natural, lively pattern device.

Communicating quality, tastiness and health benefits of Genius Gluten Free was paramount.

Research

Full assesment of 10 years of brand evolution & pack design

4 weeks

Design

Concepts, colours, type, textures and hierarchy

5 weeks

Artworking

20+ packs, designed, visualised and all assets finalised

8 weeks

Production

Files readied for print, liaise with repro and printers

3 weerks

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